GamerFest has announced a new partnership with CUPRA for its upcoming GamerFest Dublin event. The festival, expected to attract 5,000 visitors, will feature a dedicated CUPRA stand showcasing several models, such as the Born hatchback and Formentor E-Hybrid SUV.
This year, CUPRA will feature at the event, showcasing not only their cars but their commitment to the gaming world. CUPRA are exhibiting two models at the event, the 100% electric CUPRA Born and the sleek CUPRA Formentor E-Hybrid. Gamers are also invited to step behind the wheel of the ABT CUPRA team’s Formula E car to compete for the fastest lap time.
Mark McGrath, Head of Marketing and Product at CUPRA Ireland. “ CUPRA challenges convention and pushes boundaries, something that we aim continue with this partnership. We are a brand with racing in our DNA with big ambitions for sustainable racing. We are teaming up with Ireland’s biggest gaming and esports festival, which is currently experiencing huge growth in this country. Together with GamerFest, we are aligned in our unique approach for high performance and entertainment and are ready to dominate 2023 and beyond.’
Colm Roche, GamerFest’s partnerships director, described the partnership as forming “the ultimate weekend of gaming and esports experiences. We are delighted to be partnering with CUPRA to push the boundaries of what this event can bring and look to enhance the entertainment experiences for our fans.”
Tickets to GamerFest are available to purchase here.